Three Reasons Why I’m An Affiliate Marketer

An endeavor without a clear mission and objective is bound to fail. If you don’t have a mission or an objective driving your affiliate marketing efforts, then you’re more likely to spin in circles and never accomplish anything great. A mission statement is crucial to your online success!

Do you have a mission statement? Do you clearly know “why” you’re an affiliate marketer?

Once you know why you’re doing what you’re doing, it is easier to make all of those critical decisions such as:

• What task should I work on next?
• Will I benefit from that software, or that training resource?
• Which affiliate programs should I promote?

Those are just some examples, but I hope you can see how those questions cannot be effectively answered without a clear mission statement driving your efforts.

Your Mission Statement Is Not A Goal

Please note that a mission statement is not a goal. Your goals are based on your mission statement, and are different and separate. Here’s an example:

• Your mission statement might state that you want to earn a full time living from affiliate marketing.
• A goal based on that mission statement might be to earn $4,000 per month from affiliate marketing.

Can you see the difference?  You can even change your goal without changing the mission statement.

Now I understand that the term “mission statement” sounds like something a non-profit organization should have. It seems a bit overkill for the single affiliate marketer… especially if you’re working at this part-time. However trust me when I say it’s still important to have this defined.

So let me explain a way you can easily create your own mission statement. The way to do it is to list out the “reasons” why you are an affiliate marketer. As I just mentioned, don’t list out goals (like “I want to earn this much per month”), but instead list out the reasons why you would need that money. Perhaps it’s financial freedom, or to pay off bills, or to travel to Europe… whatever the “reason” is that you’re an affiliate marketer is your mission statement.

My Personal Reasons

Here are three reasons why I’m an affiliate marketer:

• Earn enough money to eliminate debt. This one seems obvious, but it needs to be listed. Notice that I don’t want to be rich, or have a lot of toys. I just want to get out of debt and stay out of debt. If I can accomplish that in my life, I’ll truly have wealth and I will have financial freedom.
• Have a productive hobby. This might sound corny, but we all need to have distractions from the stresses of life. We all need hobbies. Well affiliate marketing is my hobby, and it definitely is a stress reliever for me. The gravy is that I can earn a handsome profit from it too!
• Help others. One of my overall missions in life in general is to be helpful to others. Affiliate marketing can be a way to do that.

So how do my personal “reasons” for being an affiliate marketer help to guide me, keeping me on track and make critical decisions?

Here Are Some Examples

• Since one of my “reasons” is to get out of debt, I can easily calculate how much debt I have, and in how many months or years I want it to be at zero. Then I can figure out how much affiliate income I’ll need to make each month, and set goals accordingly. Also when I’m thinking about investing money for new software tools or training resources, I can weigh the potential benefits of those tools or resources against my ultimate mission of eliminating debt.
• Another “reason” is to have a relaxing hobby. Therefore, if I’m working on a campaign or project that is stressing me out, it is easier for me to let it go. A personal example of this is when I gave up my directory submission service. While it was a big money maker for me, it caused a lot of stress due to the deadlines it imposed on me. I don’t want my affiliate marketing efforts to take away from family time, but directory submissions were doing just that, so I stopped doing it.
• The third “reason” I listed was helping others. So when I am evaluating an affiliate product or program, I can evaluate if the product is really worthwhile. Will people really benefit and be helped by the product? I can also find common problems that people have, and target my affiliate campaigns in a way that provides these people with solutions to them. That way the customers are being helped, and I’m rewarded for helping them with affiliate commissions. If a program seems shady or sub-par, it’s easy for me to justify passing on it, because it doesn’t align with the reason I do this.

Conclusion

I could probably write a book full of examples of how having a mission statement (”reasons”) is key to success, but the examples listed here will have to do.

So what are the reasons you are an affiliate marketer? Please share them in the comments section below!

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3 Key Steps for Success on the eBay Partner Network

Ever since the eBay Partner Network (ePN) fired a bunch of affiliates, there’s been a lot of discussion on whether or not affiliates can trust the ePN going forward. What you need to realize is that it doesn’t matter if you can trust the ePN. What matters is that you position yourself for success.

“It is not so important who starts the game but who finishes it.” –John Wooden

Step One - Understand Your Surroundings

It’s nearly impossible to succeed at anything in life unless you have a working knowledge of the subject. For example, if you wanted to build a house, you’d need to understand community regulations and zoning laws, drafting and design, construction materials and equipment, framing, concrete work, dirt work, and so on and so forth. There’s a lot of information a person needs to understand if they want to successfully build a house… especially one that won’t blow over during the first storm.

The same holds true for affiliate marketing. If you want to succeed, you need to understand as much as you can about it. That means reading blogs like this one, purchasing training materials like Wealthy Affiliate, understanding how to build and maintain web sites, marketing strategies and techniques, and on and on. There’s a lot that a person needs to know to be successful.

Specific to the eBay Partner Network, you need to understand what eBay expects from affiliates. You need to know how to “play the game” so that eBay’s happy, your visitors are happy, and most importantly, so that you’re happy and earning commissions.

Now I can hear what some of you are thinking, because people are posting this same thought on the various forums and blogs: “how the blank can I know what they want when they don’t tell us?”

Well they did tell us, but people seem uninterested in trying to understand what they said. Unfortunately that’s not an excuse. As with everything in life, if you don’t understand an aspect of something, then you have to figure it out if you want continued success. If eBay didn’t give us detailed specifics, then we all need to analyze the situation. Read between the lines. Put yourself in their shoes and try to determine what they really mean.

Step One’s Action Item: Make the effort to figure things out going forward. Excuses and complaints won’t help you. Learn as much as you can and adapt to changes as they occur.

Step Two - Focus on Your Site’s Visitors Instead of eBay

This should be a no-brainer, but it isn’t. Here’s what happens… someone wants to get started in affiliate marketing. They find out that the eBay Partner Network is a good program to join, so they get signed up. They want to make money, so their focus is on setting up web sites for the ePN so they can start earning commissions as soon as possible.

Trust me when I say that you won’t send “engaged” traffic to eBay with that approach.

Think about it, if your main focus is on making money with any specific affiliate program, you’re not going to come across as someone who’s site really values the people who read it. You just won’t.

They always say that if you want to sound pleasant over the phone, you should be smiling, even though the person on the other end of the line can’t see you. The same is true for your affiliate web sites. If your focus is on making money, trust me, your visitors will figure that out.

So what can you do to change things? Simple… you build web sites that provide value to your visitors even if you removed each and every affiliate link or eBay product listing. The more engaged you are in your niche and with your visitors, the more engaged your visitors will be when you send them over to eBay.

Step Two’s Action Item: Make sure your site provides value to your visitors. This requires adding content, more content, and even more content. Focus on making your site the best it can be for the people who visit it.

Step Three - Get Real and Face the Facts

This last step deals more with your perspective and attitude more than anything else. I hate to be the bearer of bad news, but there are few guarantees in life, and that includes affiliate marketing. The sooner you come to grips with that, the better off you’ll be.

Instead of worrying about the ePN, you should focus your energy on the things you can control. What are those things? Well for starters, you decide which niche to focus on. You control the content that gets published on your site. You get to choose which affiliate products that you feel will benefit your readers the most.

If you take charge of the aspects of your business that you can control and come to grips with the aspects that you can’t control, then you’ll be a step ahead of the average affiliate marketer. People who’ve had the most business success tend to be the ones who are fluid. They’re able to adapt to the changing landscape around them… even reinventing themselves and their businesses when necessary.

Step Three’s Action Item: Focus on the aspects of your business that you can control, and change your expectations regarding the aspects that you can’t control. Understand that things change, and that keeping a positive attitude and rolling with the punches will give you the best chance for long term success.

Conclusion

It’s my sincere hope that the three steps outlined above will help you understand how to succeed not only with the eBay Partner Network moving forward, but also with affiliate marketing in general.

Personally, my plan is to continue focusing my sites on the visitors, even on the sites that promote or feature eBay product listings. And if the ePN ever decides to fire me, then that’s okay, because I will continue to focus on my niches and my readers first. If I do that, then monetization, commissions and earnings will come.

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I Got a New Laptop (Finally)

I decided to take the plunge and purchase a new laptop for my affiliate marketing business. Actually I’ve been thinking about this for months, but I didn’t know if it was something I could afford. Yesterday while out shopping, my wife (the money miser of the family) asked if it was time to get a laptop, and had no objections to getting one right then and there. So we bought one. Read more

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[Affiliate Marketing Niche Blog Series] Step Two: Getting In The Customers’ Heads

Today I’m going to continue the Niche Blog Series with Step #2: Getting inside your customers’ heads. Or put another way, understanding the people in your niche.

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Status Update - Site Move & Domain Transfer

What happens when you transfer your domain to a new registrar at the same time that you’re moving to a new web host? Nothing, which is the problem.

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[Affiliate Marketing Niche Blog Series] Step One: Find a Niche

Welcome to step one of the Affiliate Marketing Niche Blog Series! In this installment, I’m going to find myself a niche to promote. As I type this, I actually haven’t started the process at all. So you’re going to be able to follow along with me as I actually do the research.

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The Foolproof Method for Keyword Research

I’ve discovered my own “foolproof” method of keyword research. Obviously that’s my opinion and I’m entitled to it. However if you stick with me, I think you’ll agree this method actually is foolproof.

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Affiliate Marketing is a Business

When people are first starting out with affiliate marketing, one of the most important lessons they need to learn is that this is a business. Now some people get that sooner than others. Myself? It took me awhile to figure that out, but it was important that I did.

Here’s why…

1. You need to make more than you spend. Just about every new business loses money at first, but eventually, it needs to start earning a profit or it won’t be sustainable. That’s why keeping track of your business earnings and expenses is so important.Fortunately, it’s easier than ever to keep tabs on everything. Both Intuit and Microsoft have free versions of their accounting software available for download. While these free versions don’t have all the bells and whistles, they’re far superior to spreadsheets.

   You can download either Intuit QuickBooks Simple Start or Microsoft Accounting Express and start getting a handle on your business finances.
    

2. Time is money… and neither one grows on trees. If you treat affiliate marketing like a hobby, then you’ll spend a lot of time on marketing forums. You’ll constantly be looking for the “next new thing.” You’ll be the guy or gal who buys the next great e-book from that so-called “guru” who made $100,000 last month (hey…. here’s a little secret they don’t want you to know… that “guru” made their money selling e-books to folks like you).However if you treat affiliate marketing like a business, then your time–and how you spend it–becomes more important than ever. As a business owner, learning new techniques and networking with others on forums is important, but it takes on a different perspective. As a business owner, you realize that the most important way you can spend your time is working on ways to improve your business and your profits.

   Suddenly, spending 4 hours tweaking the color scheme of your new site just doesn’t cut it anymore. You realize the colors are good enough, and instead work on ways to promote your site more effectively.

   Suddenly, as a business owner, wasting your time learning a new technique for success isn’t as enticing, as you realize the potential with the method you’re already using, but also realize you haven’t put in enough time or effort to see it pay off yet. So instead of bouncing around from method to method, you stick with what you’re doing through fruition.

   Suddenly, paying somebody to do some of the grunt work on your campaigns starts to make a lot of sense, and you start to outsource some of those tasks (keeping point #1 in mind of course) so your time is freed up for more important things.

   Can you see where this is going? Every business owner and every business is run in different ways, but the fact that you treat your affiliate marketing like a business is the key to proper time management so you can take things to the next level.

There’s probably a lot more that could be written about this subject, and why treating your affiliate marketing as a business is a good thing, but I’ll just stop here and ask for your thoughts. Why do you think it’s important to run your affiliate marketing as a business?

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BANS User Forum

Until this moment, I would have said nothing but positive things about the BANS user forum. I really have learned a ton there, and it’s a huge bonus that’s included with the Build a Niche Store software. Unfortunately, I just had my first bad experience there…

Now some may think this is ticky-tacky on my part, but someone wrote a long post about a recession and whatnot, and they had to throw in some jabs about the war in Iraq. I responded in a not-so-subtle manner that there were better places to talk about that stuff than the BANS forum. As expected, the response back was how it was posted in the “general discussion” board, and they had the right to talk about it.

I’m sure they’re probably correct that they have the “right” to talk about the Iraq war there, however having a “right” to do something isn’t always what it’s cracked up to be. I mean, I have the right to be a jerk, but if I exercise that right… well that just means I’m being a jerk. See what I mean?

Enough digressing…

Maybe I overreacted, but I really don’t want to talk about politics or anything like that at a place like the BANS forum. I checked, and there are over 19 million forums that show up on Google that deal with politics. Certainly these would be better places to talk about such divisive topics. And I realize it was just one comment in one post, but where does the slippery slope end? Should we talk about Democrats versus Republicans, religion, abortion, class warfare… where would it end?

So I wrote back and basically said “goodbye.”

Did I overreact? I don’t know, maybe… probably… But the thread also made me realize that I was spending way too much time posting to that forum… time I should have been spending developing my affiliate marketing business. Time I could have used to build new BANS sites, optimizing and promoting them. Time I could have used to build up this blog (where I can truly help people).

So I think it’s a good thing this happened, because it made me realize I was spending too much time posting to the forum, and not enough time taking action on my business. Which leads me to a valuable lesson I’ve already learned in the past, but apparently keep forgetting…

Take action!

It’s so easy to get caught up watching another “how to” video… or participating in the “affiliate marketing forums”… or “learning” or “experimenting”…

Let me say unequivocally that there is nothing wrong with any of those activities. However if all you do is watch, post, learn, experiment, then you’re not taking action to further your business. There always comes a point where the learning has to stop, and the doing has to begin.

That time has come–yet again–for me.

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Social Bookmarking Widgets

Social marketing and Web 2.0 are important to your affiliate marketing efforts. I’ve had a lot of success using social bookmarking to promote my web sites and articles. Imagine how powerful it would be if your visitors helped promote your site through social bookmarks too!

I found a couple new widgets that adds a handy bookmark widget to your web sites. They make it super easy for visitors to submit your site to popular social bookmark sites.

Both widgets are completely free, and each give you a snippet of HTML code that you add to whatever pages on your web site that you want the widget to appear.

Add This - http://www.addthis.com/
This widget adds a small button to your web site that can either prompt the reader to “bookmark” the page, or “subscribe” to your site’s RSS feed. It makes it extremely easy for visitors to add the page to their favorites, or add the page to one of several popular social bookmarking sites. It does not allow visitors to e-mail the page to others. I’m currently adding the Add This bookmark button to my Build a Niche Store web sites. I add the widget in the header.php template, so the button automatically appears on every page.

Share This - http://www.sharethis.com/
This widget is similar to Add This, as it adds a button to your site. Unlike Add This, there are not options to bookmark or subscribe to an RSS feed, it only supports bookmarking. It also does not support adding the page to the visitor’s local browser favorites, but it does support all of the most popular social bookmarking sites. What makes Share This stand apart is that a visitor can use it to e-mail the current web page to their friends and family. I’m currently using the Share This widget on my Affiliate Marketing Blog, so you can check it out at the bottom of this post. I added the widget to the blog’s templates, so it automatically appears beneath every blog post.

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